The PRiMeR Opinion Model

Politechs associate PRiMeR can construct an opinion model that is data-specific to your enterprise. PRiMeR's model measures the attitudes of respondents to social, political, and economic issues that are relevant to your mission objectives, and then distills diverse public attitudes by mapping their underlying factors within two principal dimensions ideological and material.

Media habits of respondents are then also investigated and mapped. From this model, Politechs and PRiMeR analysts can design communication strategies that are based on an identified nexus of media usage and complex public attitudes. You will know your audience and how to reach it, and your message will be better targeted and received.

Analysis developed by applying the PRiMeR opinion model and mapping techniques to your target audience provides an accurate, scientific assessment of your strategic planning and public communications needs.